Jumat, 13 Maret 2015

[C557.Ebook] Download Ebook The Heinemann Toefl Preparation Course: With Answer Key, by M. Kathleen Mahnke, Carolyn B. Duffy

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The Heinemann Toefl Preparation Course: With Answer Key, by M. Kathleen Mahnke, Carolyn B. Duffy

A coursebook for the revised TOEFL examination. Its contents include a complete diagnostic test, two complete practice tests, and 68 checkpoints with practice exercises for each TOEFL skill. Accompanying cassettes are also available, and tapescripts are included in the book.

  • Sales Rank: #1697446 in Books
  • Published on: 1996-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 8.75" w x 1.50" l, 3.30 pounds
  • Binding: Paperback
  • 608 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
but I know it for long date and I consider it a great preparation book for Toefl
By Cleide Fernandez
I havent received it yet, but I know it for long date and I consider it a great preparation book for Toefl, it has an answer key which justifies the wrong answers , something really important for those who need support . I love it.it could have the cds because the cassettes are old, but for structure and reading it's awesome.

0 of 0 people found the following review helpful.
Three Stars
By junrui qu
ok

0 of 4 people found the following review helpful.
Toefl book
By Francoise
very useful but it was second hand and came without cd so the oral part is missing.

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Sabtu, 07 Maret 2015

[A200.Ebook] Download Teaching English as a Second or Foreign Language, 4th edition, by Marianne Celce-Murcia, Donna M. Brinton, Marguerite Ann Snow, David Bohl

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Teaching English as a Second or Foreign Language, 4th edition, by Marianne Celce-Murcia, Donna M. Brinton, Marguerite Ann Snow, David Bohl

Now in its fourth edition, this comprehensive, best-selling methodology resource gives both prospective and experienced ESL/ELT teachers the theoretical background and practical applications they need to decide which approaches, materials, and resources can and should be used in their classrooms.

  • Sales Rank: #182878 in Books
  • Published on: 2013-01-23
  • Released on: 2013-01-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.63" w x 8.00" l, .0 pounds
  • Binding: Paperback
  • 720 pages

From the Author
The following chapters are new to this edition:

  • Principles of Instructed Second Language Learning
  • Teaching English in the Context of World Englishes
  • Fluency-Oriented Second Language Teaching
  • Developing Engaged Second Language Readers
  • Spoken Grammar
  • Assessment in Second Language Classrooms
  • Tools and Techniques in Effective Second Language Teaching
  • Teaching Language Through Discourse
  • Task-Based Language Teaching and Learning
  • Motivation in Second Language Learning
  • Teaching Young Learners in ESL and EFL Settings

From the Back Cover

  • New and revised contributions from forty-six well-known scholars and practitioners offer a variety of perspectives on language teaching and learning and an expanded focus on teaching in international contexts.
  • Each chapter lists questions, activities, and useful references.
  • The Website for the text includes resources for extra information, expanded biographies of authors, and a glossary of key terms.

About the Author
Marianne Celce-Murcia (Ph.D. in Linguistics, 1972) is Professor Emerita of Applied Linguistics and TESL at the University of California, Los Angeles, where for 30 years she taught primarily graduate students, preparing to be language teachers and researchers. Beyond her work at UCLA, she taught in and administered English language programs in Nigeria (1964-1966), Egypt (Fall, 1980), Canada (Summer, 1983), and Armenia (2003-2007). She has lectured and led workshops all over the U.S. and in many other countries as well. In addition to her co-authorship (with Diane Larsen-Freeman) on the three editions of "The Grammar Book," she is co-editor (with Donna Brinton and Marguerite Ann Snow) of the fourth edition of "Teaching English as a Second or Foreign Language" (2014) and series co-editor (with Maggie Sokolik) of the five-volume, content-based "Grammar Connection" series (2008-2009), all with Cengage Learning, who (as Heinle & Heinle) presented her with their lifetime achievement award in 1997. At UCLA Marianne was honored for distinguished teaching both as a graduate student (1964) and as a professor (1976).

Donna M. Brinton is an educational consultant who has held academic and/or administrative positions at the University of California, Los Angeles; Soka University of America; and the University of Southern California.

Marguerite Ann Snow is professor of education at California State University, Los Angeles, where she teaches in the TESOL MA Program.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A very useful resource for teachers of English as a second or foreign language.
By John Martin
Teaching English as a Second or Foreign Language is edited by Marianne Celce-Murcia, Donna M. Grinton, David Bohlke and Marguerite Ann Snow. It is the fourth edition of the book and a comprehensive guide to this subject. The book is divided into six units with the following titles:
1. Foundations of Methodology
2. Language Skills
3. Skills for teachers
4. Integrated approaches
5. Focus on the learner
6. Focus on the teacher

Each unit contains a number of articles by various authors. In all, the book provides a valuable reference volume to any teacher who wants to understand how to teach English better to those for whom English is not their native language. As a teacher of this subject myself, I find it particularly helpful in many ways.

3 of 3 people found the following review helpful.
It's great to have the up-dated version of this textbook
By Sassy Senior
It's great to have the up-dated version of this textbook. Being an educator with an M.A. in ELL, I need to keep up with all of the most current theories and teaching strategies. I have used Celce-Murcia's text throughout my Master's program and consider it an absolute must have.
The textbook arrived as promised and the condition presented. I would use this vender again if the need arose.

4 of 4 people found the following review helpful.
I love this book
By TA
I love this book. It's a nice read with great ideas about teaching ESL/EFL. I think it's a beneficial book for those who already have some relatable teaching experience; however, anyone could get some great tools and tips. The book is pricey. I purchased it for a course, otherwise I might not have gotten it on my own for how much it costs. Nonetheless, I did enjoy reading it.

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Senin, 02 Maret 2015

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Marie Curie: A Biography, by Marilyn Bailey Ogilvie

There is probably no woman scientist more famous than Marie Curie (1867-1934). She made one of the most important theoretical breakthroughs of the twentieth century when she postulated that radiation was an atomic rather than a chemical property, an important milestone in understanding the structure of matter. Not only did she coin the term radioactivity, but her painstaking research culminated in the isolation of two new elements, polonium and radium. For her achievements she won two Nobel Prizes, one in physics (in 1903) and the other in chemistry (in 1911).

This informative, accessible, and concise biography looks at Marie Curie not just as a dedicated scientist but also as a complex woman with a sometimes-tumultuous personal life. This historian of science describes Curie’s life and career, from her early years in Poland, where she was born Maria Sklodowska; through her marriage to and collaboration with Pierre Curie; her appointment as the first female professor at Sorbonne University after his untimely death; and the scientific work that led to her recognition by the Nobel Prize committee. The author also candidly discusses the controversy that surrounded Marie when detractors charged that her work was actually performed by her late husband.

Finally, she describes Curie’s work in founding the radium institutes to study radiation and in establishing mobile X-ray units during World War I. Eventually, her long exposure to radium led to her death from aplastic anemia in 1934. A year later, Albert Einstein published a tribute to her in memoriam, praising both her intuition and her tenacity under the most trying circumstances.

Ogilvie’s appealing narrative brings the brilliant scientist and courageous woman to life in a story that will continue to inspire future scientists.

  • Sales Rank: #341798 in Books
  • Brand: Ogilvie, Marilyn Bailey
  • Published on: 2010-12-07
  • Released on: 2010-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.97" h x .52" w x 6.05" l, .52 pounds
  • Binding: Paperback
  • 189 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
This concise look at the life of one of the most famous female scientist gives readers insight into her struggle with the demands of family and the social responsibility associated with her groundbreaking work in physics and chemistry. The youngest daughter of educated Polish parents, during an era when Russian control clamped down on the slightest hint of Polish nationalism, Marie learned early that you had to fight, often secretly, for what you believed in. With a childhood marred by the deaths of her mother and sister, these early lessons made this "stubborn" woman determined to get an education at a time when women were not encouraged to attend university—let alone to study science. Ogilvie reveals a deeper story behind Marie's romantic and professional relationship with Pierre Curie, a kindred soul who, like Marie, believed that "salvation lay in science and religion." A shy, private woman, she couldn't understand the publicity over her later later with physicist Paul Langevin, years after Pierre died in a traffic accident. Even as her health faded, a terrible side effect of handling radioactive materials for years, she continued to work hard. Ogilvie's biography offers brisk insight in this fascinating woman whose life and work became the model for the modern female scientist. (Dec.)

Review
"[P]rovides a fast-paced and well-documented portrait of Marie Curie and the world surrounding her....[t]his book creates a delicate balance between her personal and professional life. The author is careful in her conclusions from available records. This book is a wonderful addition to those narratives about an accomplished scientist." -- The American Biology Teacher

"The book tells the story of Marie Curie's life. Her struggles against poverty and prejudice are emphasized, and throughout the book the author makes many links that may be familiar to modern teenagers. The importance of Marie Curie's pioneering work in radioactivity is described and, while the author is careful to describe and credit Pierre Curie's contributions, she explores the difficulties that Marie Curie had in gaining recognition as a scientist from the establishment....[t]he meticulous bibliographies at the end of each chapter are a model of good practice for students." --School Science Review

"[A] top pick for high school to college-level collections." --MBR Internet Bookwatch

About the Author
Marilyn Bailey Ogilvie (OK), now retired, is formerly a professor of the history of science and curator of the history of science collections at the University of Oklahoma. She is the author of Searching the Stars: The Story of Caroline Herschel and Women in Science: Antiquity through the Nineteenth Century; the editor of The Biographical Dictionary of Scientists; and the coeditor (with Joy Dorothy Harvey) of The Biographical Dictionary of Women in Science.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Very enjoyable
By hank
I would recommend this book highly,especially for a non scientist. It is very readable . My whole family read it and it gave us all a better understanding of radioactivity.I especially liked knowing that she also had a family life,and an amazing husband.

4 of 5 people found the following review helpful.
A must-read for all women!
By Monique Gray
I'm a biology major and chemistry is not my best subject. I know that they go together, but I have a tough time with it. I read this book to go along with an assignment from my chemistry class last semester. As a woman, I really respect and admire what Curie went through to get where she's at. I think of this book daily. It was an interesting read, and it really brought my interest level with chemistry way up. Suddenly I want to know more about nuclear chemistry. And, if you knew me, you would know that this is a very new development. Anyhow, I love this book! I think it's a good and easy read. It gives a good background of nuclear chemistry. And, finally, it is a great biography of Curie-- it really details her struggles to become who she was as well as her determination to become who she became.

1 of 1 people found the following review helpful.
Excellent
By Patty M
After watching the movie Madame Curie on TCM I wanted to learn more about her, Pierre and her children. Fascinating book about a brilliant and complicated woman. Author did an excellent job of research and made Marie come alive for me. Not just the facts, but real insight into her personality and relationships with others.

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Stone Girl Bone Girl: The Story of Mary Anning of Lyme Regis, by Laurence Anholt

Mary Anning is probably the world's best-known fossil-hunter. As a little girl, she found a fossilised sea monster, the most important prehistoric discovery of its time. Best-selling author Laurence Anholt turns Mary's fascinating life into a beautiful story, ideal for reading aloud. Sheila Moxley's luscious pictures vividly evoke the coastal setting and the real-life dramas of this spectacular tale.

  • Sales Rank: #597031 in Books
  • Brand: Frances Lincoln Children's Books
  • Published on: 2006-12-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .13" w x 9.25" l, .42 pounds
  • Binding: Paperback
  • 32 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Anholt's cumbersome and text-laden story centers on the early years of Mary Anning, born in 1799 and known in her native England for her discovery of ancient fossils. From the moment that her beloved father, nicknamed "Pepper" for his "speckled beard," extracts a "snakestone" (a fossil of a snake) from the clay cliffs near their seaside home, Mary spends her days searching alone for similar "curiosities," while peers taunt her with the titular nickname. Soon after her father dies, Mary discovers a dog (with a coat like "speckled pepper") near his grave. Encouraged by the Philpot sisters, local scientists, the mournful girl continues to collect fossils and searches for the giant sea monster's bones, which, legend has it, lay hidden in the cliffs. Her devoted pet leads his young mistress to the skeleton of this ichthyosaur, then vanishes. As with the death of Mary's father, the text glosses over the dog's disappearance, but readers will likely see it as a shadow cast over the discovery and marking another significant loss in young Mary's life. Moxley's (Skip Across the Ocean) vividly hued, primitivist artwork features some creatively skewed perspectives as well as several potentially disturbing images: a farmhouse teeters on the edge of eroding cliffs, while nearby are half-submerged cows and a person apparently gesturing in distress. Anholt convincingly lays the groundwork for Anning to go on to become a noted scientist and local hero, but youngsters will likely find this account of her childhood sad rather than celebratory. Ages 5-9.
Copyright 1999 Reed Business Information, Inc.

From School Library Journal
Grade 1-4-Mary Anning, born in England in 1799, made an astounding discovery at the age of 12 when she unearthed the first full skeleton of an ichthyosaur in the cliffs above her home in Lyme Regis. Anholt begins his picture-book biography with a dramatic episode in which baby Mary is said to have been struck by lightning. The well-shaped, fictionalized account creates a cozy view of her relationship with her father, who taught her to recognize the many forms of fossils in the crumbly Dorset cliffs before his death when she was perhaps 10 or 11. A mysterious, small dog Mary finds in the cemetery becomes the agent in finding the enormous fossil. Two wealthy women, allegedly scientists, tutor Mary as she develops a small business selling fossils as curiosities to tourists. Pleasing folk-art views spread across the pages in luscious blues and greens, magenta, and pumpkin, following the plucky child's odyssey that led to her lifelong contribution to paleontology. Children will be attracted by the jacket view of dinosaurs climbing the path through the cliffs below Mary. Picture bands bordering one side or the other of most pages handsomely unify each spread. The substantial text reads aloud well. The author provides a short closing note on Anning's place in science and also claims that she is the inspiration of the traditional rhyme "she sells seashells by the seashore." No attributions of factual material are provided.
Margaret Bush, Simmons College, Boston
Copyright 1999 Reed Business Information, Inc.

Review
An enjoyable story. The somewhat cartoon-like illustrations - making beautiful use of rich colours that saturate the page - may appeal to slightly younger readers.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Age appropriate, well written, nicely illustrated.
By MidwesternUS
I bought this for my four year old daughter and she loves it. The writing is clear and age appropriate. The illustrations are well-rendered, imaginative and appealing. The book itself is well made - I got a used former library edition, and it was in excellent shape. I will be looking for other works by this author. There is also a nice postscript covering some additional detail of Mary Anning's life inside the back cover that provides some 'grownup' context for further reference. Overall, excellent book.

1 of 1 people found the following review helpful.
Follow your dream
By John R Flinn
I especially liked this book because it gives young children (especially girls) encouragement to follow their passion in learning about the natural world. This is my grandaughters favorite book and she has shared it with many of her friends. Like many 6 year olds she loves to learn about dinosaurs and this book and its wonderful illustrations was a winner.

0 of 0 people found the following review helpful.
Stone girl, bone girl
By sally toll
Excellent resource for our dinosaur project. The life story of Mary Anning, one of Britains most famous paleantologists. Very child friendly as she was a child when she found the ichthyosaurus.

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Kamis, 26 Februari 2015

[B208.Ebook] Fee Download Mercator 11e édition - Tout le marketing à l'ère numérique. Avec e-book

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  • Sales Rank: #5171691 in Books
  • Original language: French
  • Dimensions: 9.45" h x 1.69" w x 7.48" l,
  • Binding: Paperback

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Sabtu, 21 Februari 2015

[Q321.Ebook] Free PDF The Dounis Collection: 11 Books of Studies for the Violin

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The Dounis Collection: 11 Books of Studies for the Violin

Demetrius Constantine Dounis (1886-1954) was one of the most prominent violin pedagogues of the twentieth century. Dounis' work in violin pedagogy extended to many areas, but there are two specific areas for which he was highly revered and influential in how own time and today. The first was his intense concern with the proper ergonomics of violin playing, for example, the horizontal and vertical movements of the left hand, the importance of muscular development and relaxation, the development of finger strength and independence in the left hand, and the proper means for gripping the bow in the right hand. The second area is his emphasis on the role of the brain, not the arms or the fingers, in proper violin practicing and playing. The eleven books in this collection are the most comprehensive collection of this master pedagogue's work ever published.

  • Sales Rank: #46813 in Musical Instruments
  • Brand: Carl Fischer Music
Features
  • 304 page paperback
  • The eleven books in this collection are the most comprehensive collection of this master pedagogue's work ever published.
  • Emphasis on the importance of muscular development and relaxation.
  • Helps with the development of finger strength and independence in the left hand, and the proper means for gripping the bow in the right hand.
  • The second area is his emphasis on the role of the brain, not the arms or the fingers, in proper violin practicing and playing.

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1 of 3 people found the following review helpful.
Five Stars
By lucky5mm
Good!

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Get the Guy: Learn Secrets of the Male Mind to Find the Man You Want and the Love You Deserve, by Matthew Hussey

Most dating books tell you what NOT to do. Here's a book dedicated to telling you what you CAN do.

In his book, Get the Guy, Matthew Hussey—relationship expert, matchmaker, and star of the reality show Ready for Love—reveals the secrets of the male mind and the fundamentals of dating and mating for a proven, revolutionary approach to help women to find lasting love.

Matthew Hussey has coached thousands of high-powered CEOs, showing them how to develop confidence and build relationships that translate into professional success. Many of Matthew’s male clients pressed him for advice on how to apply his winning strategies not to just get the job, but how to get the girl. As his reputation grew, Hussey was approached by more and more women, eager to hear what he had learned about the male perspective on love and romance.

From landing a first date to establishing emotional intimacy, playful flirtation to red-hot bedroom tips, Matthew’s insightfulness, irreverence, and warmth makes Get the Guy:  Learn Secrets of the Male Mind to Find the Man You Want and the Love You Deserve a one-of-a-kind relationship guide and the handbook for every woman who wants to get the guy she’s been waiting for.

  • Sales Rank: #97165 in Books
  • Published on: 2013-04-09
  • Released on: 2013-04-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .93" w x 6.00" l, .97 pounds
  • Binding: Hardcover
  • 272 pages

Review
“Matthew is a genius whose magic needs to be shared with the world. His incredible understanding of love and relationships makes him the absolute best love guru! This book is a necessary tool for anyone looking for love.” (Eva Longoria, actor/producer)

“No crazy gimmicks, no pretending to be something you’re not. Just intelligent, empowering advice.” (Nikki Bayley, Glamour Magazine)

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“A practical guide to understanding a man’s point of view about love and romance and how a woman can optimize self-esteem and integrity to find the love she deserves.” (Judith Orloff, MD, New York Times best-selling author of Emotional Freedom)

“This works, period. No sugar-coating, no gimmicks, no cheesy lines: Matt’s advice is practical, sometimes blunt, and most importantly, effective. You WILL get the guy after reading this, end of story!” (Louise Roe, fashion journalist, TV host)

“If you buy this book, you have an unfair advantage over men, and that’s just wrong.” (Bill Rancic, entrepreneur, devoted husband)

“Whether you’re in a committed relationship, or you’ve had little luck with men, this book will unravel your man-mystery and put you in control, which seems fair to me, no matter what my husband says.” (Giuliana Rancic, TV host, devoted wife)

From the Back Cover

Love is hard. But it doesn't have to be.

Leading relationship expert and rising media personality Matthew Hussey provides what every woman needs to know to find lasting love. Offering invaluable insight into the male psyche, he will change the way you approach men and dating and give you the tools you need to find the man you deserve. Hussey answers every single woman's three most burning questions:

  • Where do I go to meet good men?
  • Why didn't he call?
  • How do I get him to commit?

In Get the Guy, you will learn specific strategies for getting out there and meeting the best single guys. You will also learn why the guy you like has gone cold and the secrets to reigniting a spark with him. And you'll discover why so many guys seem to be afraid of long-term commitment and the three simple steps you can take that will change his mind.

Hussey also reveals why playing hard to get is a lose-lose game. A man doesn't want to endlessly chase a woman who is impossible to attain; he wants to win over a woman who is “high value." You'll find out how to create nonnegotiable standards for the way you want to be treated—and utilize a foolproof method for determining if a man can live up to them.

Leveraging what he learned from coaching thousands of men to find personal and professional success, Hussey will teach you how to meet more men, how to choose one who is worth your time, and finally, how to keep him enthralled forever. His insightfulness, irreverence, and warmth make the journey to love playful and fun, and his advice ensures success in both romance and life.

About the Author

Matthew Hussey is a relationship coach and the founder of the Get the Guy brand, which connects with thousands of women through live seminars and digital programs. He regularly offers relationship advice on the Today show and on the MTV series Plain Jane. He splits his time between London and Los Angeles.

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358 of 377 people found the following review helpful.
Motivational with Helpful Tips - Not an Epiphany on Dating
By Shell
I'll preface this by saying the few dating/relationship books I've flipped through or read descriptions for often come across as very condescending to women. This is especially true if meant to unveil the "male mind" and give it to us straight - the "ugly truth" type of stuff. They make women feel bad for being women. You come away from just one little paragraph feeling like men essentially don't like women (beyond the physical). We're told we need to be more feminine, but also think like men, less clingy, but not too independent - etc. Here is a book which focuses less on how women need to change their nature, needs, desires, etc, as if we're hopelessly incompatible with men by nature, and instead it focuses on social skills & positive thinking modes for attracting & developing relationships with compatible men we actually like & who are worth OUR time & energy.

None of this is earth-shattering, mind-blowing secrets that will give you some epiphany on love & life. Instead, it reads like common sense, the kind many of us missed the memo on, so that it's not so "common" after all.

This book doesn't insult your intelligence, berate you for being a woman, tell you that you have to compromise your values, or leave with some sick feeling that manipulation of men & dishonesty with your own feelings/needs is the "secret".

The explanations of male thinking is also not "boys will be boys" trash that insists sexist and misogynistic behaviors are simply "biological" for men & have to be tolerated by women. Instead of making excuses, the author manages to be honest & fair in describing common male mindsets & how & why certain negative attitudes/behaviors are triggered (much as stereotypical female negative behaviors can be triggered by crappy moves on a guys' part). Since a relationship is a dynamic, it's only fair to adjust what you can control - yourself. So you learn very subtle methods to hone your social & dating skill to basically COMMUNICATE in a way that men in general will grasp correctly.

This is why the book had some good advice & was worth the read - the basic idea is how to communicate who you are, how you feel, and what you expect accurately & in a way that is understood by men. So it's not about changing who you are so much as really communicating it more clearly. If you're the kind of girl whose friends & family & co-workers wonder why you're single because they think you're the bees knees, but for someone reason men you meet/briefly date aren't valuing you the same way, then this might be a helpful read. You're probably not sending the signals which communicate who YOU are correctly; you're leaving false & bad impressions. So the book is really about being MORE yourself with communication that others understand & which creates the desired effect.

A book which is founded on ideas about good communication & keeping integrity is one whose advice I feel I can trust & recommend. It has a "win-win" approach that doesn't degrade men or women - how to get what you desire/need while giving someone else what they desire/need too. Building mutually satisfying relationships is the goal, not manipulating your dream man into marrying you (blech - what an idea!).

I appreciate that this book is about subtle nuances too. Often we don't know what we do wrong because it's not anything big but a subtle signal, and we don't know why our positive signals are ignored & that's because they are TOO subtle. This advice rang true because I've noted men in general communicate more with action & are generally MORE sensitive than women, meaning they need LOUDER positive signals & SOFTER negative ones. The author refers to this as the "fragile male ego" which is really SENSITIVITY.

It also rang true that we tend to attract someone when not interested in them because we're being our authentic selves - so how do we replicate that comfortable inner state & natural outer state so we can be our best, authentic selves when interacting with someone we are attracted to? How can we communicate that quickly, when we may have a few hours, minutes, seconds even to inspire a guy to pursue us? This book gives basic tips on how to do that.

I emphasize this book is very basic. Do not expect an epiphany. A lot of it may feel like reminders of things you know, deep down, but often forget or even compromise consciously.

A downside: the book directs you to online videos for more "secrets" which are really just teasers which lead you to another video they want you to pay for. I can see this as being an endless goose chase designed to keep you hooked & shelling out money while learning very little. I'd have more respect for the author & brand if they took a less scam-like approach. The video they want you to buy has a long intro to sell it which does the classic "play on women's insecurities & promise grand secrets to solve all of their romance problems in a matter of days" approach, one which many dating gurus do. I find it borderline insulting & I naturally expect it to under-deliver with super obvious "insight" repeated ad nauseam just as the rest seem to. This approach is unfortunate & detracts from a brand that has the potential to be more positive & actually useful, as opposed to the insulting junk I described at the outset.

So don't expect too much & don't shell out a lot of money. There are basic principles here which are useful as reminders & to polish your social & dating skills, but no more than that.

48 of 50 people found the following review helpful.
I have heard Matthew Hussey speak on the radio and ...
By lizzy nunez
I have heard Matthew Hussey speak on the radio and I was looking forward to reading his book, bu I was dissapointed to learn that after every chapter I had to sign in to the websiteand become a paid member in order to look t th video that accompanied each chapter......I felt thi was more of a pay as you go long "help book" than anyhing else.......I was extremely dissapointed and expected more from the author.......

18 of 19 people found the following review helpful.
First, get a million dollars; now---
By April L. Hamilton
This book's approach reminds me of that old Steve Martin comedy bit, "How you can have one MILLION dollars, and NEVER pay taxes...first, get a million dollars. Now---"

The book is described as providing dating tips that still let *you* be *you*, and don't require any gamesmanship to meet and keep a quality man; neither claim turns out to be true. In a nutshell, the book's how-to can be boiled down to this:

1. Get an amazing, irresistible life.

2. Be an amazing, irresistible person.

3. Stop being insecure.

4. Chat and flirt with everything that moves, employing these specific strategies, types of come-ons, text messages and actions (which may totally seem like gamesmanship and manipulation, but trust the author, it's not).

Follow those four simple steps and success is assured. Here's an actual excerpt from the book---I'm not kidding. If you're drinking anything, put the cup down *now* or your keyboard will be drenched in a few seconds:

"The reason a guy gets hooked on one woman is not because she is *just sexy*, or *just playful*, or *just certain*, or *just feminine*, or *just bursting with integrity*, but because she possesses a unique combination of traits: the girl who is warm, has integrity, and can charm his family, then rips his clothes off in the bedroom and is a sexual goddess; the girl who is playful with his friends, can debate politics like a pro, but knows how to enjoy a lazy Sunday watching movies and eating pizza; the girl who is independent, kicks ass out in the world, but is feminine and loving with her man. Women like this cause an alarm to go off inside a guy's head and heart. Keep her, he thinks. This one's amazing!"

...and if she existed as a real person, she wouldn't be reading this book. I could just as easily advise guys seeking dating advice:

"The reason a woman gets hooked on one man is not because he is just sexy, or just playful, or just certain, or just masculine, or just bursting with integrity, but because he possesses a unique combination of traits: the man who is warm, has integrity, and can charm her family, then rips her clothes off in the bedroom and is a sexual god who's willing to invest all the time she needs in foreplay; the man who is respectful with her friends, can fix things around the house and in the garage like a pro, but knows how to enjoy a lazy Sunday at the museum or craft fair; the guy who is independent, kicks ass out in the world, but is gentle and loving with his woman and lavishes attention on her. Men like this cause an alarm to go off inside a woman's head and heart. He's just a character in a romance novel, she thinks. Be more realistic!"

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Kamis, 19 Februari 2015

[Q194.Ebook] Free PDF Hospitality Industry Financial Accounting with Answer Sheet (AHLEI) (4th Edition) (AHLEI - Hospitality Accounting / Financial Management)

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Hospitality Industry Financial Accounting with Answer Sheet (AHLEI) (4th Edition) (AHLEI - Hospitality Accounting / Financial Management)

This textbook presents basic financial accounting concepts and shows your students how they apply to the hospitality industry. Hospitality Industry Financial Accounting, Fourth Edition, was prepared in conjunction with the brand-new 11th revised edition of the USALI, to which Ray Schmidgall was a key participant. Revisions to a number of chapters have been made to reflect all of the changes made in this latest edition of the USALI.

  • Sales Rank: #989750 in Books
  • Published on: 2015-07-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x 1.20" w x 7.00" l, .0 pounds
  • Binding: Paperback
  • 568 pages

About the Author
RAYMOND S. SCHMIDGALL, PhD, CPA, is the Hilton Hotels Professor of Hospitality Financial Management at Michigan State University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
She has found it to be very well written and helped her to earn a good grade!
By Rhonda
This was purchased for my daughter for her college class. She has found it to be very well written and helped her to earn a good grade!

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Sabtu, 14 Februari 2015

[H914.Ebook] Download PDF Darkside: Damned If You Do, by S.K.S. Perry

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Darkside: Damned If You Do, by S.K.S. Perry

Book 3 in the Darkside Series

You would think attending a Troll Wedding would be the highlight of your day, but for James and the gang it’s only the beginning.

News reports of a dragon spotted over the Strait of Juan de Fuca and Bigfoot sightings in downtown Victoria are the least of James’ troubles. The Veil keeping the worst of the supernatural beings from crossing over into Darkside is faltering, and it’s up to James and his friends to find out why.

If they fail, the world might very well become one giant Renaissance Faire.

So it’s not all bad.

  • Sales Rank: #1106595 in eBooks
  • Published on: 2015-07-01
  • Released on: 2015-07-01
  • Format: Kindle eBook

About the Author
S.K.S. Perry is a Sgt currently serving in his 33rd year in the Canadian Forces. Steve doesn't like violence; he's just really good at. He has a lovely wife, two great kids, and a house full of teddy bears that totally put lie to his tough guy image. When no one is looking he's also a drummer in a rock band, and holds black belts in seven different martial arts. His plan is to one day be independently wealthy, or even dependently wealthy--he doesn't really care whose money it is as long as they let him spend it. He has written 5 books to date and plans to write more, unless someone pays him enough to stop.

Most helpful customer reviews

2 of 2 people found the following review helpful.
My favorite author EVER!
By Tony
Now I know, you are going to say "what are you saying? What about Robert Heinelen, Isaac Asmov, Orson Scott Card, R.A, Salvator, Matthew, Mark, Luke, and John? ". Yes, yes, they are all incredible, but Perry just has wit! He is so in tune with the readers, even if I'm the only one! I've been waiting for another in this series for so long. I read Dark side back when it was just a word doc online that I got for free. I emailed Perry, and yes! He answered. What a very nice guy. Seriously. So I read this book hopefully to find many of the same quirky jokes, references, etc. They were all there... Well all except for maybe a Barenaked Ladies or RUSH reference.. But anyway... The book follows our favorite hero in another adventure. James continues to learn in front of our eyes what it means to be an eternal, and we get to watch! All the characters are like family, yes very different, but so beautifully diverse. Perry has such a unique way to tell a story, I cannot imagine that his children go to bed without a story each night... Ok, they may not sleep since they are probably wearing garlic, and using sun lamps, but stories nonetheless!
Thank you Mr. Perry for another wonderful ride in darkside and in this series. Please take a break from saving Canada from bad guys, and write another!!

0 of 0 people found the following review helpful.
Hope there will be another in series
By Kathy A
This author is funny as well as a great story teller, this is an easy read, meaning can just read on and on effortlessly because the books he writes are just written in a way that makes it enjoyable.
I recommend reading from 1st book..

0 of 0 people found the following review helpful.
I love the characters and the world of Darkside
By Cecil Neff
I love the characters and the world of Darkside. I read the first installment online year's ago.
If you haven't read this series, you're missing out.

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Kamis, 12 Februari 2015

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Platform Scale: How an emerging business model helps startups build large empires with minimum investment, by Sangeet Paul Choudary

Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value.

The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant.

Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood.

Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses.

Six core concepts for successful platform business model design

1. Re-imagine your business for platform scale
The mechanism by which these new business models scale so rapidly. Understand the shift in thinking needed to manage businesses with platform scale and the impact of network effects, virality, behavior design and data.

"We are not in the business of building software. We are in the business of enabling interactions."

2. Leverage interaction-first design
How detailed consideration around designing the producer-consumer core interaction is critical for building business models that leverage platform scale.

"The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction."

3. Build cumulative value and minimize interaction failure
Know the key managerial decisions to focus on while managing platform scale businesses, all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure.

"Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction."

4. Solve chicken and egg problems
Platform business models face an all too familiar catch-22 chicken and egg problem on the way to scaling. This can be overcome by designing the conditions for sparking interactions.

"The solution to the chicken-and-egg problem requires a bait that can break the vicious cycle of no activity."

5. Design viral engines
Understand the drivers of viral growth in a world of networks and apply the viral canvas design-first approach to viral growth.

"Virality is a business design problem, not a marketing or engineering effort. It requires design before optimization."

6. Account for reverse network effects
Consider the counter view on platform scale and be on the lookout for conditions where scale can be detrimental to platform businesses.

"The goal of platform scale is to ensure the simultaneous scaling of quantity and quality, of interactions."

Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.

  • Sales Rank: #55302 in Books
  • Published on: 2015-09-15
  • Original language: English
  • Dimensions: 9.00" h x .76" w x 6.00" l,
  • Binding: Paperback
  • 336 pages

About the Author
Sangeet Paul Choudary is a widely published researcher, industry keynote speaker and global CXO advisor on platform business models to high growth startups and Fortune 500 companies. He is the co-chair of the MIT Platform Strategy Summit and an industry advisor to the Global Platform Data Project at Stanford University.

He is an Entrepreneur-in-Residence at INSEAD Business School, an advisor at 500Startups, a Global Fellow at the Centre for Global Enterprise in New York and serves on the advisory board of CoFoundersLab, the world's largest community of startup founders.

Sangeet is also the author of the upcoming book Platform Revolution (W.W. Norton & Company, early 2016), as well as a contributing author to Managing Startups (O'Reilly Media, 2013). He has been featured in Harvard Business Review, MIT Technology Review, Fast Company, Forbes, TechCrunch, Wall Street Journal, WIRED Magazine and other leading publications.

For all media-related, research-based advisory and speaker engagement services, contact him on his popular Platform Thinking Labs blog.

Most helpful customer reviews

15 of 16 people found the following review helpful.
Platform Scale is a Fantastic Theoretical and Pragmatic Guide to Building the Companies of The Future
By Michael Silverman
Personal Background & Summary
While Platform Scale is accessible to anyone interested in technology and how new businesses are being formed, I have always found it helpful to know the reviewers background in online reviews. In this case, I am a growth equity technology investor that is highly familiar with the concepts brought up in Platform Scale. I live and breath technology and my ability to succeed at my job depends on my understanding of technology-based businesses. With that said, this book provided incredible theoretical clarity to a number of concepts I had understood intuitively/pragmatically and has allowed me to more broadly apply these concepts across different business lines that may be in need of disruption. As a collaborator with the author on this project, I've done my best to give my objective perspective on Platform Scale, who should read it, and why it is (most assuredly) a worthwhile investment of your time.

Section 1 - Introduction to Interaction First Businesses
This section is fundamentally about bringing readers up to speed on several common concepts (Aggregation, Means of Distribution, Methods of Interaction, Role of Producers & Consumers, Network Effects, Data as Currency) that businesses operating at platform scale utilize in radically different ways than prior enterprises. Depending on your previous knowledge level and understanding of (primarily) Silicon Valley-based platform businesses (Uber, AirBnB, Facebook), you may already be aware of the mechanisms described at a superficial level, but not at the granularity of how those concepts translate into business processes. The author explores these concepts and how value is created through the idea of Pipes (linear value movement) and Platforms (bi or multi-directional value movement). The most valuable part of Section 1 lies in Chapter 5, where the key drivers of Platform Scale are described, as the author does a great job of relating previously known economic drivers with radically new opportunities based primarily on technological trends. Overall, Section 1 is a great primer as to how and why Platform Scale businesses have, almost magically and with great rapidity, become extremely competitive with previously hard-to-disrupt command and control corporations.

Section 2 - Designing the Interaction First Platform
The second section explores how to best build an interaction-first platform from the ground up, which use cases must be accounted for, where friction might be encountered, and how value will/should be created. At its core, this section describes how platforms should have a central principle of value that is easily understood, and upon which others can create additional drivers of value. While Chapter 1 gets bogged down in complex analogies in what I believe are attempts to simplify highly intricate ideas, read on as Chapter 2 describes perhaps one of the most important ideas of the entire Book, the Core Value Unit and how it powers the massive value creation of new platform businesses. The CVU and the closely connected concepts of Curation and Interaction Flows are also explored in detailed, and add necessary concrete context and examples to how one might go about designing the next Platform Scale business.

Section 3 - Building the Interaction First Platform
The third section is about one concept: execution. How does one build a PS scale business from a management perspective? Chapter 1 is a strong summary of the concepts (Interaction Space, Production Incentives, Long Term Value Creation, Curation Mechanisms, Ownable Interactions) later explored in depth. From a personal perspective, the most interesting discussion revolves around how to lock-in users in what are, by design, "open" platforms that encourage movement amongst users and producers. The corollary to this is how to utilize friction, either naturally present or artificially created, to increase the overall value of the platform. The case studies towards the end of the platform are instructive in illustrating potential avenues of dysfunction, but I question the broader applicability of the specific lessons learned here, as we in the very early stages of understanding how platforms work (this book definitively advancing our overall knowledge set).

Section 4 - Solving the Chicken or the Egg Problem
The fourth section explores the old-as-time problem of creating a two-sided interaction from scratch in the context of the very new platform scale business. Instead of suggesting concrete ways of juicing the marketplace, which I would have discounted as likely too specific to be broadly applicable, the author instead takes the stronger path of prioritizing theoretical approaches to sparking interaction. Of the concepts presented, the most salient is likely the staged value creation approach, which the author presents concisely in a case study of OpenTable.

Section 5 - Virality - Scale in a Networked World
Once you have solved for Section 4, i.e. the positive feedback loop is self-sustaining, how do you increase the rate at which it interacts? Section 5 describes two main strategies, several temporary (Termed "Bumps") and several that are more sustainable (Termed "Engines"). The author's deconstruction in Chapter 4 of virality in comparison to contagious diseases is both humorous and incredibly informative. For those that are familiar with the Lean Startup movement and its startup canvas, the author's Viral Canvas's and corresponding examples were extremely helpful in clarifying the concepts presented.

Section 6 - Reverse Network Effect
In The Who's song, Won't Get Fooled Again, there is a line, "Meet the new boss, Same as the old boss." As the author sums up, I can't help but agree that while the creation of big command and control corporations may be ending, the creation of enormous platform-scale ecosystems is just beginning. Given that is the case, and that many platforms are currently subsidizing their value creation for both users and producers, the author's focus on how to scale value without significant amounts of capital is apropos. Finally, Platform Scale ends with a discussion of some of the problems associated with platform scale business and how to best approach them, which will surely make this required reading amongst management at platform scale businesses when funding for subsidized value creation becomes scarce.

Summary
Overall, Platform Scale is a fantastic exploration of the steps required to build platform scale businesses and ensure they are self-sustaining. More importantly, this book also prepares the reader for the platform scale businesses of the future by discussing the theoretical and abstract components of PS ecosystems. Despite some unnecessarily complex examples in specific sections, the author manages to maintain consistent tone and quality throughout what is an ambitious look at where business is likely headed. While PS is most applicable to business managers, investors, and those interested in technology, I also believe the book is illuminating to those that seek to understand how the world works in general, as the principles discussed herein will power a significant portion of the business world, and society, going forward.

4 of 4 people found the following review helpful.
Rich with patterns and models derived from hundreds of examples of consumer platforms
By R Gogulapati
Platform Scale stands out among other works on Platforms so far. Sangeet Choudary has proved that the unique style of presenting complex and tough material as simple, clear concepts can only happen when the author lives and breathes the stuff. The principles of design of platforms and modern businesses come to life with the examples he covers throughout the book. These businesses are consumer businesses that are changing the daily routines of people around the world. Yet, there are not many articles or books that cover them with the comprehensive thought process on how they might be built. Sangeet's book fills the gaps in existing literature and also challenges established works to bring more contemporary and futuristic businesses as examples to the table for discussion. It is tempting to ask Sangeet to satisfy the Software engineers who provide the backbone to most of the digital platforms in his future work. But his mission is clear when he says that he chose to write the book for startups and entrepreneurs dreaming to build platforms of the future. The book does justice not only to his target audience but also to any student of business who is curious to grasp the emerging trends in consumer platforms. I strongly recommend this work as a must read for anyone to get to the core of changes happening in businesses and industries around them, throughout the world.

4 of 4 people found the following review helpful.
The most comprehensive resource for marketplaces and tech platforms. Should be present in every startup founder's library.
By charis_r
Platform Scale is the only resource a founder of a tech startup/platform needs to understand and go on to use the best techniques about building his startup. Sangeet, a leading expert in platforms globally, breaks down everything a founder, manager, CxO or literally anyone involved in tech startups or marketplaces needs to know to before and after he starts working on a platform. Actionable advice, insightful examples of real-case scenarios and techniques some of the most successful marketplaces have used to grow and become unicorns are exposed in this book. From platform architecture, to monetization and growth, Platform Scale will give you the theoretical foundation as well as the actionable advice you need to get started or expand your platform company.

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